Self- Promotion...I'd Rather Stick a Pin in My Eye

I love writing. It's a passion--

Did I just hear a "No shit Sherlock?"

Hold on...I was getting to the next part. Part of being an author has nothing to do with writing fiction.

As an author, part of writing is really part promotion. But no one ever tells you what that exactly means. Some writers are magicians. Part charisma with equal parts marketing and social savvy. They build networks and walk on water.

Err...that's not me. I'm equal parts foot-in-mouth and rabbit scurry, or rather, running to hide. You've a better chance at seeing the back of my head, than a head shot.

But from what I've learned, readers enjoy getting to know the talking head behind the talking characters. Authors must step away from the laptop and step into the limelight.

Learning to share of oneself and communicate is a gift. And one I do not always find easy to unlock. The same characteristic that enables a person to sit alone and write for hours, does not fare well in social situations.
What can be done?
Improving social media connections is a step but so is building confidence. Or bravado. There's a cavernous furrow between spamming and being available to communicate with an audience.

How can communication be forged?

Maybe with baby steps. There are social media places where writers and readers can connect. Talk. Exchange.
Asking open-ended questions and, even playing games.
Not mind games, things like parlor games when readers do show up. 

To lay the foundation, first the writer must show up and do that consistently.

Communities are definitely the way to go. Goodreads, Google+, Facebook Groups are a start.

For me, I'm coming to terms being "out there" since I wrote the darn book and agreed to have it published, I can't hide and hope all goes well.

So I'm coming out, excuse the mess, and willing to try my hand at self-promo work. Please remember, for authors laying open their heart is really at the center of each book.

It's no easier walking around naked for inside, on each page, we've given you to the key to come inside our world.

In return, if you see me out and about whether in real life or online, please understand, this is all terribly new and scary.

In reality, I don't want to shove my book down your throat, just form a connection.

And I can't tell you how pleasing it is, when someone sees I'm more than a two-dimensional headshot. Boy, am I relieved. 


  1. Great post Susan - I've shared it!!!

  2. This is wonderful to read how you feel. Scary, naked, open - things most of us don't want others to see but you, as a writer, have to lay it all bare. We will help you along the way, hold your hand or keep the light on as long as you need.


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